Published inSafe Team, Brave Work·Jan 22, 2021What Shipped: “You must be this old to Tweet”Future Super is a superannuation fund that helps people use the power of their money to build a future worth retiring into. We’re building our product and brand in-house and documenting what we learn in the process. Here’s what we’ve been up to in the past few weeks: Defining a…Branding8 min readBranding8 min read
Nov 5, 2020An Inclusive Language Guide — Huh? What? Why?“For a while now, we’ve been on a journey as a brand and as a business to hold ourselves accountable and do the best we can by our world, and by our people. As a super fund, our people are our members. As an employer, our people are also our…Language2 min readLanguage2 min read
Published inSafe Team, Brave Work·Sep 13, 2020What Shipped: Issue 12, 2020Future Super is a superannuation fund that helps people use the power of their money to build a future worth retiring into. We’re building our product and brand in-house and documenting what we learn in the process. Here’s what we’ve been up to in the past few weeks: Converging on…7 min read7 min read
Published inSafe Team, Brave Work·Aug 13, 2020The only way out is throughI’ve been at Future Super for a little over a year now; my first ‘grown-up’ job. It’s been a blast, but it took me a while to get on my feet and in the swing of things. And just when I really felt like I was coming into my own…Productivity3 min readProductivity3 min read
Published inSafe Team, Brave Work·May 28, 2020Socials in the time of coronavirusAt the time of writing, we are 11 weeks into working from home. As I’ve settled the most I can into a routine where nothing is normal, I decided to unpack what I’ve come to learn about being a brand’s social media professional in a time of crisis. When coronavirus…Social Media4 min readSocial Media4 min read
May 22, 2020We launched another campaign. Here’s what we learnt.The campaign we ran at the beginning of this year, Equality Is Everyone’s Business, taught us a lot. Launching a campaign while building out a new brand system while still executing on business as usual is a lot. Here’s what we found out: 🔆 What worked/good on us 🔆 We…Brand3 min readBrand3 min read